The Virtual House that Apps Built
Competition and rivalries are good for business; they foster better products and services that leave consumers with overall better experiences. Walgreens has its nemesis CVS, while Ford has its foe in Chevrolet. When one corporation comes out with the “hot new thing”, their rival releases their own comparable version. Whether we are talking about the offering of better service at a pharmacy drive-through window, or the best small-sized economy vehicles for city driving, competition is in every industry. What with the digital age sweeping over the face of commerce, it is crucial that businesses embrace the tools of technology that are within arm’s reach.
Mobile apps are a mega player in business. In fact, the most exciting activity to watch on the NASDAQ is the clash between Apple and its iPhone, and the makers of Google Android devices. Consumers have been declaring their loyalty for one of these providers based on accessibility—it all comes down to the apps. Businesses that have yet to offer an app to their clients are living in the dark ages. There are websites online like www.simplikate.com that help businesses to explore options and discover new ways of maintaining brand loyalty while increasing profits. This article will take the business subject of DIY and home improvement to help illustrate the importance of app technology, and why businesses need to be utilizing them.
Recognize your own Relevance
Mega corporations like Lowes and Home Depot provide services that cater to millions on a daily basis. The demand for help with DIY projects made popular by TV shows hosted by upbeat, attractive contractors is bigger than ever. And guess what, there’s an app for that. In an article published by The New York Times the journalist examines the rivalry between Lowes and The Home Depot, and reviews their apps. The article states that Home Depot (free on Apple and Android) is among the more useful apps to emerge from a mainstream retailer. The user must select a physical Home Depot store from a list of locations before the app shows its full range of features. The author continues to state that the most valuable of these features is the calculator—an ingenious device that tells users how much drywall they will need for a room based on its dimensions. It also tells you how many wall panels, screws, nails and joint tape to buy. The article continues to state that the app also provides a video section, but that only some are useful. Lowe’s, on the other hand, lacks the tools in their app, but their video section is exceptional.
What this means for smaller business
So, for argument’s sake, if addressing a “mom and pop” hardware shop, it would be advisable for them to check out these big corporate players, and take a look at the apps they give their customers. The business owner would want to make a list of the app tools he/she finds useful, that need to be improved, and that are useless. Then, by calling an app developer, share those findings and explore the option of having an app developed specifically for your small business. Ask the expert how the company will take the best from both corporate competitors, and make improvements while ensuring it is appropriate and useful for local consumers. According to statistics released at the end of 2012, 55.5 percent of all American use smartphones, and the numbers keep going up. Now is the time for small business to show their loyal clients that they are innovative and up to date with technological advancements. Furthermore, when their clients come in to buy some drywall mix and other supplies, the Main Street USA hardware owners can smile, and tell their customer’s, “don’t worry, there’s an app for that”.